We will always keep your data safe and secure. So that you are fully informed, here is why we need it and how we use it.
We will only use your data to improve your experience when visiting or shopping on our website.
We'll protect your data like it's our own.
We'll give you a simple and understandable breakdown of where your information is processed, stored and then erased.
We will only contact you about related products to the ones you have purchased. This can include special offers, hedging guides and information and also competitions. If you don't want to hear from us, we provide options at every stage to opt-out or unsubscribe from email marketing with just one click.
We won't just keep your personal information - if we don't need it, we'll delete it.
At best4hedging, we are 100% committed to protecting the privacy and security of our customers and site visitors. Working in online retail, we appreciate how important privacy and security is. If you have any questions about how we Protect Your Privacy, please contact our Privacy Manager at [email protected]
We use your information in a number of different ways - what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
How we use your name and contact details | Why? |
|---|---|
Deliver your purchases to you | We've got to do this to perform our contract with you (it's a bit hard to send your order if we don't use your name and contact details!) |
Send you service messages by phone, text or e-mail such as order updates | We've got to do this to perform our contract with you (so you can tell when your order is coming) |
Sending you information by email or post, about our new products and services | To keep you up to date. We only send you information on related products or services to the products you have purchased. If you don't wish to receive this information, you can remove yourself at any time with just one click. |
Fraud prevention and detection | To prevent and detect fraud against either you or best4hedging - unfortunate, but absolutely essential |
Showing you best4hedging adverts as you browse the web | So you can see our latest products and deals |
Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
How we use your date of birth | Why? |
|---|---|
Fraud prevention and protection | To prevent and detect fraud against either you or best4hedging - unfortunate but absolutely essential |
This means your card's security / CVV code - don't worry, we don't keep them.
How we use your payment information | Why? |
|---|---|
Take payment, and give refunds | We've got to do this to perform our contract with you |
Fraud prevention and detection | To prevent and detect fraud against either you or best4hedging - unfortunate but absolutely essential |
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
How we use your contact history | Why? |
|---|---|
Provide customer service and support | We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
Train our staff | So that when you contact us, you get the best possible customer service |
What you’ve bought and what you’ve stored in your basket for another time.
How we use your purchase history and saved items | Why? |
|---|---|
Sell you things | We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
Provide customer service and support, and handle returns | We’ve got to do this to perform our contract with you |
Finding out what you, and the other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.
How we use information about your phone or laptop, and how you use our website | Why? |
|---|---|
Improve our website and set default options for you (such as language and currency) | To give you the best possible shopping experience |
Protect our website | To prevent and detect fraud against either you or best4hedging – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
How we use your responses to surveys, competitions and promotions | Why? |
|---|---|
Run the survey, competition or promotion | We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don't have to give us any of this personal information but if you don't, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice - and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We may share this information with third parties, however, as it is anonymous data it cannot be tracked back to you personally.
We do not, and will not, sell any of your personal data to any third party - including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that. However, we do share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
We will only send you marketing messages about products or services related to the ones you have purchased via email, to keep you up to date with what we're up to and to help you see and find our products.
You can stop receiving marketing messages from us at any time.
You can do this by:
Once you do this, we will update your profile to ensure that you don't receive further marketing messages. Please note that, as best4hedging comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at best4hedging).
As part of our marketing activities, we engage in online advertising, to keep you aware of what we're up to and to help you see and find our products.
Like many companies, we target best4hedging banners and adverts to you when you are on other websites. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook's Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of best4hedging (for example, your best4hedging search history, and the content you read on best4hedging) or on best4hedging banners or ads you have previously clicked on.
best4hedging processes and holds all its data within the UK and the European Union and its data is subject to all current UK and EU data protection and usage regulations.
Further information on these regulations can be accessed via the Information Commissioner's Office website, particularly with regard to the two main sets of regulations applicable to best4hedging, which are the 'Guide to Privacy and Electronic Communications Regulations' (PECR) and 'General Data Protection Regulations' (GDPR).
Click here to visit the ICO's website.
We'll only hold on to your information for as long as is needed to be able to provide services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep or hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
You have a lot of rights relating to your personal information:
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the best4hedging website or other best4hedging services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use best4hedging.
Our website uses cookies. By using our website you consent to all cookies in accordance with our Cookie Policy.
A number of our pages use cookies to remember details about your site preferences when you visit, this is to ensure you have the best experience on our website.
Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited which helps us to know what content is of interest and informs what we do in the future so that we can enhance customer experience.
Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or disable cookies in your browser settings, but if you do so, some features of this site may not work as intended and your user experience may be affected.
The cookie-related information we gather from the cookies placed on your device is in no way used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.
We always want to hear from our customers (especially if you feel we've let you down or could do better).
If you:
You can contact our privacy team by dropping us a line at [email protected]. Or if you'd like to, you can write to us at:
